Monday, 4 July 2011

Target Audience

The main target market for Cameron Highlands is male and female persons who are between the age of 18 and 50, traveling with spouse, family and/or friends.  The second group of people that Cameron Highlands will target is overworked executives and people in managerial positions who need to get away from their jobs. Large companies that want to build up team spirit through a weekend of fun will also be targeted.   

An interesting, innovative, and interactive multimedia application should be applied in this website, seeing a wide range of age in the Cameron Highlands target marketing.

1 comment:

  1. No link to progress done for the last 12 weeks for assignment 3 for Sekar. This is unfortunate.

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